Social Media

I have decided to focus my blogging on current trends in social media. Technology is drastically changing the way we are able to block out messages from advertisers and everyone is trying to find a direct line to their target market . People want more of a connection and a personal aspect to messages. The power of social media for advertisers and companies comes from their ability to have a tangible and human presence that people are able to CONNECT with. I was skeptical at first, but the revolution of how powerful social media is becoming was apparent when viewers could "tweet" with the contestants of Miss USA! 

Now I have read on creativity.com about the Terminator Salvation using Twitter (@resistance2018) in conjunction with its website to have a game that allows participants to complete trivia to gain points towards prizes. It is interesting to see how popular this will be and the Twitter account already has over 2500 followers. I think that if enough attention is drawn to this effort it will generate a lot of buzz and positive publicity for the new movie. 

If this campaign works it will begin another chapter in social media's evolution. More and more companies will be fusing these types of advertising tactics to give the audience direct interaction and empower them to choose their brand over others. the benefits of the traffic this would create to websites and possibly stores would be crucial for brands searching for an edge.